For More Than Just Tech

17 Mar

Based on the high use within the tech industry many have come to see LinkedIn as a social network of professionals and business people but mostly as a place for business people to find and network with technical job seekers. The article LinkedIn for Journalists shows that this just isn’t so.

Its easy to envision how LinkedIn can be used by recruiters and even by prospective employers but not so much for journalists. Recruiters see LinkedIn as a great tool because they can find anyone, in almost any industry and select for specific experiences and skills, without ever having to make a phone call or ask for a resume. Employers see it as an asset because it takes care of the problem of asking for references and vetting the histories and connections of possible employees. As it turns out these LinkedIn functions are the same that are used by journalists.

LinkedIn for journalists come down to two main topics, transparency and research.

Transparency:

With the rise of the internet as a source of data, one of the biggest issues in journalism is ensuring that you’re information is real. While LinkedIn is still venerable to falsification of information the incentive to provide factual information for business reasons is high. The connection to other professionals (not necessarily friends) is also measure towards ensuring info can be backed up and verified by largely reliable third parties.

Research:

What could be better for researching issues and how they relate to people than a large, searchable database of people related to industries and how the work that they did (all filled with keywords)? For a journalist trying to track down leads for a story this LinkedIn is an invaluable resource. Facebook may have a patent on social searching but LinkedIn is the original social search engine for business professionals.

Its true that nothing can replace the hard work of gathering information and looking at it in new ways until all the pieces fit together but LinkedIn does a pretty nice job of making all of that easier. Now if it had a tool to mind-map all of the data you want to save… that would be great.

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