Business interview

25 Mar
We recently met up with Lise Delong of Cognitive Connections and talked about the role that journalism, marketing and the internet have played in the success of her small business. Lise has owned and operated small businesses for over 20 years in both Indiana and California.
BreannaDrew: What was your first use of promotional materials for your business?
LiseDeLong: CREATING A BROCHURE AND TAKING THEM AROUND TO OTHER BUISNESSES / DAYCARES/ AND DIRECT HOMES

BD: Do you think it was easier to promote a business then or now?
LD: MORE DIFFICULT THEN, I DIDNT KNOW AS MUCH AS I DO NOW AS A SEASONED BUISNESS OWNER, AND A DIFFERENT MARKET, IN A DIFFCULT AREA TO SUPPORT A PRIVATE SCHOOL.
BD: Has the internet been a benefit or detriment in promotion?
LD: ABSOULTELY A BENEFIT…

BD: What has your use of news been in your business growth? Press releases, interviews, articles, etc… has it been mostly positive and helpful or had mixed results?
LD:I FORTUNATELY NEVER HAD BAD PRESS IN A LOUD MARKET WITH THE SCHOOL, A FEW DISGRUNTLED PARENTS MIGHT TALK TO OTHER PARENTS BUT NEVER IN A FORMAL FORMAT.  THE FORMAL FORMATS WERE ALWAYS POSITIVE AND GOOD TO ME.
BD: Do you actively seek out a relationship with the press as a means of promoting your business?
LD: I DID THEN. IN THIS NEW BUSINESS I HAVE NOT.  MY MAIN REFERRAL SOURCES NOW TEND TO BE MEDICAL AND PSYCHOLOGICAL REFERRALS NOW
BD: How has facebook impacted the way you do business? Do you use facebook for personal and business use? How do you separate the two if you do?
LD: IN THE CURRENT BUSINESS I USE FACEBOOK.  I HAVE DELIBERATLY NOT SEPARATED PERSONAL AND BUSINESS BECAUSE IT MAKES ME LOOK MORE HUMAN TO PEOPLE (MIGHT BE GOOD MIGHT NOT BE) WE’LL SEE…
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