Time Management for Bloggers

5 Apr

Blogging is one of those funny little things that falls between the cracks of technical and creative mediums. On the one hand the basis for most blogs is to convey useful information to readers, but at the same time doing so in an entertaining and inspired way takes a fair amount of creativity. Last week I explored the creative side of this a little bit when examining writer’s block. The big obstacle on the more technical side of blogging is time management. It takes more than a few minutes to create and maintain a decent blog and for many people, even when you really want to blog, finding this time can prove to be a struggle.

A big portion of my day job is that of project management. Thankfully I love the topic and enjoy working with others so its a good fit. I find it to be a personal challenge to get projects done on time and in budget and have both the team and client happy along the way – this can be quite a challenge at time. But what has proved most challenging is applying these same techniques to myself as a blogger. After much trial and error these are the principles I promote when managing time as a blogger:

Be Realistic about goals

Positive reinforcement is an important part of motivating yourself as a blogger. If you set goals that are beyond what you can realistically accomplish then you’re building in a sense of failure into your blogging process. This isn’t good for you or the blog. If you aren’t currently meeting your blogging goals then try re-evaluating them. Maybe you’re spending too much time on the drafting process, or researching your potential topics. Try alternative approaches to your blogging process and reign in your goals until they feel like a good fit.

Obey the writing process

A very important thing which can save time and improve your blogs is to obey that simple writing process we all learned in 4th grade. Brainstorm your idea, do a little research if needed, write an outline, then expand it into a full story and lastly edit it before you publish. This is a 5 step process which means that ideally you have 5 working sessions for each blog before it needs to be published. If you need to combine some of these items then so be it but try hard to at least separate into outline, writing, editing/publishing.

Manage risk

As a project manager I trust that the people I work with know how to do their jobs a whole lot better than I can do their jobs. I don’t spend time trying to manage them and the tasks they do; instead, I spend my time managing risk. If someone gets the flu how will I make sure a project still gets done on time? If new information comes in at the 11th hour that would change some part of a project how will we make sure the team can handle it? The same principles apply to blogging. Make sure you allow enough time to expect the unexpected.

Find accountability

Nothing is quite so motivating as accountability. When I work with teams we most often use the agile method of project management and implement my favorite accountability tool, the scrum. It makes everyone accountable to one another and boosts a sense of team spirit. When you’re working alone accountability can be much harder to find and stick to. You might publish a roadmap to your readers of your upcoming blog posts – reader can get pretty vocal when you don’t publish on time when you said you would. Another option is to join a blogging group or challenge, this is a group of other bloggers that all support one another in regularly posting to their blogs.

While all of the above advice may make time management for blogging seem simple its always more difficult in reality. The most important thing to remember is to take it a step at a time and start at the beginning. Set small and realistic goals for yourself and celebrate when you accomplish your blogging challenges.

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2 Responses to “Time Management for Bloggers”

  1. Gregory Stringer April 6, 2011 at 7:12 pm #

    Very much enjoyed your writing process and goal setting ideas. Also, your use of heading 3 tags gave a nice look. Great content. Thanks for sharing.

    • Vanessa Jensen April 7, 2011 at 5:17 am #

      Thanks for the helpful tips Breanna! I completely agree with you…time management is key to writing a good post and brainstorming/outlining always seems to make the writing process go a little smoother.
      Thanks again for the great post **

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