Facebook Questions: Here to Stay?

7 Apr

Facebook recently published for general public consumption the new questions feature. They tout this feature as assisting users by enabling them to, “learn from their friends, see what you know, and see where people stand.[facebook]” While questions seems to have taken off in its general use by the facebook community (my own page has been littered with polls over the past week) does the app really have both staying power and the potential to overcome other popular question/answer sites?

Mashable published a wonderful rundown of the facebook questions features earlier this week:

  • Photo questions: For example, if you take a picture of a bird, but don’t know what species it is, you can post the picture on Facebook Questions and get your answer.
  • Polling: If you’re simply looking for the answer to Which city is better: Chicago or Dallas?, you can get your answer by creating a poll.
  • Tagging: The company seems to be placing a lot of emphasis on tagging questions based on category or topic. The goal seems to be to make Q&A discovery an easier and faster process by making it simple to look up questions on cooking, photography, San Francisco or a variety of other topics.
  • Topic exploration: Facebook described this as a roulette-type feature that allows users to browse Facebook’s eventual mountain of Q&A. Under the “Questions about” drop-down menu, there’s a feature called “Everything” that allows users to browse the company’s catalog of questions.
  • Following: You can follow specific questions for updates and new answers.
  • Updated homepage: Facebook Questions does actually change the homepage, adding a new bar at the top of the page where you can choose to update your status, ask a question, add photos, or post a link. [mashable]

Last year facebook released a similar feature by the same name in a limited beta form. The app did not enjoy a welcome reception and was eventually removed largely because of overwhelmingly poor reviews. The original Facebook Questions was a direct competitor with other Q&A sites on the market, most notably the (at the time) new start-up Quora. This new feature shares some commonalities with its past counterpart but is no longer a direct competitor with other Q&A services which means facebooks answers may have a better long term survival chance.

Similar in concept to Yahoo! AnswersQuora and Mahalo, Facebook Questions gives users the opportunity to ask questions just by clicking the “Ask Question” button on the homepage. Questions is also available on friends’ profiles just as you would post on someone’s wall. [mashable]

Unlike the Q&A site Quora,Facebook Questions allows brands to ask and answer questions. On Quora you have to be a person, but Facebook Questions uses your nonprofit’s Page and avatar as your Facebook Questions identity. [NonProfit Tech 2.0]

One of the big questions is if Facebook Questions can avoid (or survive) some of the things that plague Yahoo Answers and some other Q&A sites: spam, uninteresting chit-chat posed as a question, and so forth. If it does, it will probably be due to the size of Facebook’s user base and the depth of the personal connections that many users have made. Facebook is building a Q&A service around an existing and popular social graph; the competition, to a large degree, is trying to add social features on top of a Q&A service. [search engine land]

Facebook has also captured a new market that is otherwise overlooked by other Q&A sites, Businesses and Organizations. Over the past couple of years Facebook has improved its business offerings and has made a nice place for itself as one of the top tools for online business promotion.

…Questions has a lot to offer small businesses. For example, are you straddling the fence over two ways to change a product or service but can’t make up your mind? Use Questions to ask your business’ friends list or followers whose opinions, of course, you care about. Their friends’ opinions are worth a lot as well since they very likely share similar wants and tastes with your businesses’ network. The polling results that Questions offers can also help you quantify and analyze responses. [pcworld]

The virality of questions and the prominence Facebook is placing within newsfeeds and notifications should capture the attention of brands with fan pages.  Questions are a utility specifically built not just to facilitate a fan page to ask a question to a base of their fans, but for that question to go a network beyond, and further if possible. This is an exciting engagement opportunity for branded pages to utilize. [Ignite Social Media]

Only time can tell for sure if Facebook Questions will be a success story but the very accessible app seems to have a lot of promise.

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2 Responses to “Facebook Questions: Here to Stay?”

  1. A.S. Miller April 8, 2011 at 7:21 am #

    Wow, I didn’t even realize that Facebook had a questions feature at all. Thanks for enlightening! The idea of it sounds really good and compatible for the site; guess we’ll see how it plays out this time.

  2. taniesharjourn65 blog April 8, 2011 at 7:24 am #

    I wasn’t aware of the number of questions in the FB feature at all myself. Very good insight. Some of us feel as though we know it all about these social networking sights, this right here for me, shows me otherwise. Appreciate the insight.

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