New Tricks for Facebook

29 Apr

Facebook can’t exactly be called an old dog (at 7 years and counting its younger than many of man’s best friends) but more and more talk has been conspiring about new uses for the social networking site. The flexibility of communication available on the software platform allow facebook to do many more things then its core functions. Applications are a given part of facebook, many a high school student or grandmother spend hours playing mafia wars or developing a virtual world on farmville. The key to a new trick is when you take the existing elements available and find totally new uses for it. In recent months a few interested proposals for new tricks for facebook have arisen.

Agile Management

There are many different styles of project management but my personal favorite is the agile way. Finding the perfect piece of software to handle agile project management is an ongoing mission of mine (right now I’m pretty happy with Assembla). I was excited to see someone suggest that facebook groups be used as a way of managing an agile project. Sure there are issues like code repositories (if you’re developing software) but for many projects facebook could be just as viable as basecamp.

News Reporting

Journalism is no longer a fringe use of facebook. The rise of fan pages like that of NPR’s have married the two nicely. The use of facebook as a news source is still a little less set in stone. Facebook, much like twitter, is crowd sourcing at its finest. Everyone publishes information about an event/story and then others connect to that item comment on it and share their perspectives. With some search skills and third party tools facebook has a lot of potential for journalists.

Politics

The 2008 Obama campaign reached out to young voters like never before. The use of facebook and social media at large was a significant change from prior campaigns and has now come to be accepted as a necessity for all politicians. Facebook allows politicians to connect with individuals in ways that are time sensitive, subject relevant and accountable. A great example of merging social media and politics is the fan page of Oakland Mayor, Jean Quan. Her facebook presence promoted fans to share relevant information about the issues prior to election and now that she’s mayor it serves as a sounding board for the community. Kind of like a 24/7 town hall meeting.

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